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4.7 | 15 Reviews

LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

LG OLED77C9PUB

Features

  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos

Quick Specs

  • Type: OLED TV
  • Energy Star Rated: No
  • WiFi Connected: Yes

See More

 
Bring Home the LG OLED TV C9

With perfect black and intense color, nothing compares to LG OLED TV.


Perfect black brings out the darkest details

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.


Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.


The brains to make everything look more real

Images, action and color are brought to new life to instantly enhance picture quality through LG's best 4K processor including 4-step noise reduction - empowered by AI at its core.


Introducing a more intelligent TV with LG ThinQ® AI

See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life - even better.


AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies -including Dolby Vision titles-, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same - all in sync.


See the bigger picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen - even up close.


Transform your TV into an entertainment powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene - it's ultravivid picture and powerful, moving audio that seems to flow all around you.*

Features

  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos
PICTURE(PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE(PROCESSING)
Picture Processor 9 Gen 2 Intelligent Processor
HDR (High Dynamic Range) 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
Contrast Object Depth Enhancer, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Resolution Upscaler 4K Upscaler
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Assistant Yes
Alexa Built-In Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Content Store (App Store) Yes
Full Web Browser Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 4 (1 rear, 3 side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 3 (2 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 41.2" x 10"
TV Dimensions without Stand (WxHxD) 67.8" x 39" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
TV Weight with Stand 74.5 lbs
TV Weight without Stand 65.9 lbs
Packaging Weight 101.9 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192629851
ACCESSORIES INCLUDED
Remote Magic Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
Warranty
Limited Warranty 1 Year Parts & Labor

Quick Specs


  • Appearance

  • Type: OLED TV

  • Features

  • Energy Star Rated: No
  • WiFi Connected: Yes

Interactive Tour

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.7 out of 5

86% of reviewers recommend this product.

4 Stars

Great Display - But impossible to control via IP

Phildc 9/11/2019

I recently bought this display 77 C9PUB. The Display its self is beautiful. The only reason I didnt give this 5 stars is the Control Features. It says its IP controlled but its not. You can control it via an app you can download but if you are trying to control this with a Logitech Remote or other IP remotes you have to be a very savy programmer to do it if at all possible. Your going to have to control this via IR not IP unless you are ONLY controlling this display and no other gear like a AV receiver Blu ray media box Cable set top box etc...
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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2 Stars

Horizontal line appeared within 48 hours

vipartba 9/7/2019

Horizontal line appeared just after 48 hours of installation.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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5 Stars

Totally Awesome

Amrash44 8/29/2019

Ive had the OLED77 C9PUB for 6 weeks and the television is everything that it was advertised to be and more. The colors are fantastic. The features including the AI work to perfection. The Alexa and other apps make operating the television a joy. The set is wall-mounted with an LG Sound bar. It is a very attractive televison that has become the centerpiece of my living room.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Incredible picture

Rusty17 8/2/2019

I purchased last years 65 inch OLED TV and it was great. But when the new 77 inch OLED TVs came out I had to make the upgrade. Best choice I have made in years. The whole family enjoys the large crisp vibrant picture
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

This TV is an example of what a masterpiece it is.

Amrit 7/22/2019

I bought this TV close to 2 weeks and since then I find every opportunity to watch some content on the TV. The picture quality is amazing deep blacks rich contrast and color tones. Just amazing. HDR is stunning in this TV. I love the Web OS among all other smart TV OS present in the market. Its implementation is really neat and minimalist. I love this TV watching 4K HDR content. Also it has HDMI 2.1 and supports eARC which makes it future proof. I would definitely recommend this TV to anyone who is in market for the OLED.
Originally posted on lg.com

Yes, I recommend this product

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4 Stars

Big bold and beautiful

Matt80525 7/17/2019

At 77 this screen is really big and REALLY amazing. My previous TV was a 60 Pioneer Kuro plasma and I could never find an LED TV that could replicate its deep blacks and rich contrast. Enter LG OLED. Im also happy with the Web OS operating system. The built-in speakers are not very good but I cant imagine anyone buying this model without a high-end surround system. Only a few other minor complaints like a universal remote that doesnt have fast-forward/rewind buttons. And the TV has some issues handling new eARC standard default HDMI Auto format setting doesnt work with eARC - hopefully LG will fix this in a firmware update. Also its virtually impossible to get to the input/output panels if you wall mount the TV. Overall you expect a truly amazing TV at this price and the 77 OLED C9 delivers.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best picture available

AlanOnMI 7/12/2019

I have been using this set for about a month now and I cannot say enough great things about it Size is AWESOME however you pay a BIG price for the 77 screen. I do not have any 4k source material but the upscaling from Blue-Ray DVD and even old 1950s BW TV is fantastic. The user settings for the picture is somewhat convoluted and impossible to understand for the typical home user. Some details on what each of the settings means and how it affects both picture and set life would be greatly appreciated.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Insane lifelike graphics

Dustin681 7/4/2019

I knew Id be getting pure black but the brightness of the fires and explosions are off the charts Wicked. Wish they had insurance for accidental damage available for a 7 grand TV but literally no one covers anything but surge and parts failure.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Outstanding Features

Justme4 7/2/2019

I had this installed 3 weeks ago. It works great. Image is sharp clear. The colors are vibrant
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing tv and picture

Menedobandido 6/30/2019

Had my tv for 2 weeks now and love it. The 4K content on it is truly spectacular Its hard to watch regular channels or programming without 4K but even still the HD channels look great. Bought the 5.12 sound bar as well. I think the neighbors down the street know which explosive movie Im watching. Only negative is the remote. Im not a fan of the mouse like remote.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

10/10 would buy again.

byucougars 6/29/2019

Awesome TV. Blacks are deep and color is incredible.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

As good as it gets

mrsweden 6/24/2019

Ive only owned this TV for a few weeks but its ridiculously good for watching movies and TV shows. Everything from the setup to mounting it on the wall was easy. The only thing that frustrates me is that even though its running Android the apps available are very limited even many of the most common on demand channels apps like HBO are missing. I was hoping to not need fire sticks or additional boxes with this TV but it appears you still do.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

What a tv

e4gaa 6/13/2019

Ive waited for the C9 for months but well worth the wait What a tv Incredible visuals. I love it
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Awesome Screen

MEO73 6/5/2019

Ive only had this TV for a little over two weeks. My main complaint is that it is so awesome to watch I have a hard time pulling myself away from the TV The screen is phenomenal: colors are dynamic and pop off the screen. Blacks are just thatblack. I watch a fair number of bw films and they are rendered gorgeously on this screen. Its easily the next best thing to sitting in a movie theater. Although some have raised concerns about brightness levels on OLED screens that is simply not a problem. My tv sits about 11 from a large patio door and windows and even in the brightest daylight the screen still displays things perfectly. It is simply without equal in the home video world. The set up and connections were simple. I have a satellite box and 4K DVD player hooked up but spend more time watching Netflix Amazon and Hulu. Switching among them is a breeze. The Magic Remote is fine for what it is. Would be nice if it had dedicated buttons to change the screen aspect ratio with zoom full screen etc and a more fulsome compliment of dvr/dvd type pause ff etc buttons but thats a relatively minor quibble except when watching satellite when they would be handy. I cant speak to the integrated sound system as I have it hooked up to a receiver and speaker array which I suspect most people buying this sort of set would have. With HDMI 2.1 connections a brilliant screen and relative ease of set up and use I cant imagine considering another TV for home use unless you are going the projector route and are willing to live with those limitations. Thus far however I am more than pleased with my purchase.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

it a very good tv

med25 5/27/2019

i bought this a 15 day that the intellegence it from a good quality
Originally posted on lg.com

Yes, I recommend this product

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